The Fortnite Phenomenon

This morning I attended a meeting where we talked about the Fortnite video game. It is one of those hugely successful games that has everyone scratching their heads wondering how they can repeat the process for their own titles. It is from Epic Games, which is also the creator of the Unreal game engine. As a side-note, if you want to try your hand at creating a video game, you can use the Unreal engine for free. You only have to pay Epic when you sell copies of your game and then it is just a small percentage.

So what makes Fortnite so successful? I can try to answer that question but the reality is that if I could explain it, then everyone would use the same formula to make their own games successful. So let me begin by saying that filling a need at the right time is part of the equation and that makes duplicating the game's success very difficult.

Fortnite is very simple to understand. When I played my first Fortnite match, I did so with a small description of the game. I didn't need any lengthy instructions nor in-game tutorials (as is often the first hour or two of many games). All I did was jump out of a flying school bus and try to stay alive as long as possible. I managed to do so more than half of the players in that match and felt pretty good about myself.

Fortnite allows you to play online with your friends. It is no secret that I started playing the PS2, thanks to the console as a birthday gift from my  brother who worked for Sony at the time. Then my Dad, brothers, and I would go online every Thursday evening from 7pm until around midnight playing with and sometimes against each other. Our favorite game was SOCOM 2 and we had a lot of fun. Our group eventually grew to include a brother-in-law as well as a few nephews. At the all-time peak of our gaming, we met together with our consoles at Thanksgiving and played in the same room. This is quite a feat given that one of my brothers lived in San Diego, the other in Portland, and me in Salt Lake City. Fortnite builds upon the ability to play with friends and does a pretty good job of keeping it fun for everyone.

Fortnite makes it tough to cheat. One of the reasons my brothers and I stopped playing online video games together is because of cheaters and campers. As Fortnite serves as a showcase for the Unreal game engine, Epic took care to make it very difficult to cheat. That doesn't mean cheats don't exist but they are few in number. Fortnite also developed a shrinking environment which makes it difficult for someone to find a hiding spot and stay there for the entire game. You may be able to hide for a few minutes but then a storm causes the playable area to shrink and not moving to the active area eliminates you from the game.

Fortnite does not require a huge time commitment. I just finished playing Red Dead Redemption 2 and it took me over 100 hours to complete. While I didn't play the game in a single sitting, sometimes I would play for several hours at a time. With Fortnite you can play in 10-minute increments. That makes it very easy to fill small blocks of time and doesn't require multi-hour commitments.

Fortnite is free to play. You can download it to your video game console, computer, or smartphone for no charge. Free is always an attractive price for any video game.

Finally, Fortnite levels the playing field for everyone. There is no advantage by paying for anything in the game. You all start out with the same inventory and are required to scavenge for weapons and supplies during each match. That means that your friend whose mom has spent hundreds of dollars in the game does not have any advantage. He or she may have a really cool outfit or be able to do a nice victory dance after killing you, but it is skill that ultimately wins the game.

Yes, People are starting to grow tired of Fortnite and it looks as if the number of active players is on a slow decline. Ultimately it will take quite a while before those numbers drop to zero and so Epic shouldn't worry too much right now. Besides that gives them time to think about what to create to replace it. I hope they come up with something equally spectacular.