For the past 5 weeks I have been trying to put out one new video on my YouTube channel every week. The reason is that I wanted to see if frequent posting of content changes the number of views my videos receive. It does and the numbers are interesting.
YouTube provides analytics that I can check whenever I want. Looking at those statistics I see that I used to get roughly tens of recommendations by YouTube for my videos on a daily basis. That means that of all the viewers on YouTube looking for skiing or adventure videos, only ten or so will have the chance to see one of mine. That's not a lot.
When I started posting more videos, that number shot up significantly. As long as I posted weekly, YouTube recommended my content around three to four hundred times per day. Yes some of that can be attributed to the fact that I have more videos to choose from and so I looked at another statistic. I waited 8 days before I posted my video last night. Before posting that video, the number of times YouTube recommended my content had dropped down below a hundred. After posting it, the number of recommendations increased significantly again.
So what does all of this mean? Simply posting content more frequently gets you more views. I am now trying to figure out a way to post more frequently. Evidence suggests that posting daily would dramatically increase my audience. Unfortunately I put a lot of work into each of my videos and a side-effect of posting more frequently would mean a reduction in quality. I hope that isn't the case as that would mean a bunch of short junk videos would gain a larger audience than longer well-crafted ones. I hope that viewers would be somewhat discriminatory with what they watch.
I will see what I can do to post more frequently without a reduction in quality and see if the data agrees with my hypothesis or not. In any event, I am learning a lot and that is the whole reason I am creating videos.
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