Time For New Skis

Recently I have been in the market for a new pair of skis. Knowing this, I have been keeping my eyes open for a good deal on a new pair. This is the time of the year when you can usually find the best deals and so I expected to find something soon. I am not too picky as I really am focused on getting the best deal possible. That means I want a high-quality ski for a low price. I'm sure ski manufacturers hate me.

Since Labor Day I have been visiting local ski shops and looking at all of my online sources to see what kind of deals I can get. Yesterday I got an e-mail from a company that caters to outdoor enthusiasts and provides severely discounted products should you qualify to receive their rock-bottom deals. This is the same site where I got my Suunto watch back in June.

Now this is an important point that I hope all online marketers understand: When a person is interested in purchasing something, a timely e-mail is appreciated. When a person has already purchased that thing, your e-mail is annoying. The trick is to be able to accurately figure out when your product is wanted and when it is no longer needed.

I logged into the site and could look at new skis from a number of top manufacturers. As I mentioned above, I am not that picky about skis. Then I saw the list of manufacturers and realized I might be a bit more picky than I originally thought. I am not that picky about skis as long as they come from a short list of companies. Fortunately several of those ski brands appeared on the list and so I narrowed the skis down to those that interested me. One pair stood out at a 65% discount, which put it in the sub $300 category. Anything below $300 is a great price for new skis.

Last night I wanted to get the approval from my wife before buying the skis and so I showed them to her. Her response was, "Can I get a pair of new skis?" The agreement with the website indicated I could pick up a pair for friends and family and so we looked. Normally the website restricts buyers to just the person meeting the correct criteria and so it would be a violation of the terms of use without the published exception. We found a pair of skis for her that met her criteria and happened to come in at $10 less than my new skis. They are also a specific women's ski, meaning it is lighter than the men's version. My wife and I ordered both pairs last night and they will arrive on Tuesday next week.

When the skis arrive I will get bindings mounted on them and will almost be ready for the upcoming ski season. I will be honest and confess I am looking for a new ski jacket too. My current one is faded and all of my family keeps telling me I need to replace it. For online marketers that want to sell me something, I am probably a bit picky as the jacket needs to be red, waterproof, breathable, and windproof. Let the e-mails begin. 

How Many Marketing E-mails Does One Person Need?

My wife and I are constantly thinking about possible vacations and I have ours planned for the next year. One of those vacations will be an Alaskan Cruise. I'm not sure if I should be sharing that as I already receive too many e-mails trying to help me plan that specific vacation. My fear is that announcing something on the Internet will only invite more e-mails.

I have been to Alaska several times in the summer and have a good idea of what to expect. For instance, I know that Alaska is a huge state and has many different experiences to offer. A week up there doesn't even begin to scratch the surface of what there is to see and do. The idea of doing a cruise allows us to see some of the coastal cities all in the same trip, which is why we are planning it.

Unfortunately I made the mistake of letting one of the major cruise lines know I am interested in doing a cruise. Now I am receiving 2 e-mails every day from the company. Is there any difference between the e-mail in the morning and the one in the afternoon? The content seems different but when you click on any of the links in the message, you end up at the same spot. I'm surprised that any marketing department in the world would think it acceptable to send that much e-mail. My wife has suggested that I simply unsubscribe from the company. That is what a sane person would do but I find it just as easy to delete all of those e-mails. My justification is that when I am ready to book the cruise, I'll have the list of specials right in front of me. The funny thing is that we know the cruise we want to take and it isn't from the cruise line sending me daily information.

The reality is that there needs to be a way to tell marketing people your threshold for e-mails. Some people may be interested in multiple e-mails a day while others may only want to see something once a month. There should also be an options for daily and weekly. People may start out interested in all of the specials but it won't take long for them to sour on your messages if you send too many.

E-mail Marketing

Like most people, I really hate getting unwanted e-mail. It clogs my inbox and instead of making me want to buy someone's product, it makes me hate it. In fact, every day I go through my e-mail and click the "Unsubscribe" link if it is trying to sell me a product for which I have no interest.

Every day I still get about 30 to 40 messages that I never read and just delete. The difference is that the e-mail comes from a place where I may eventually have an interest. For instance, I love playing the guitar and I get a message from Guitar Center and one from Musician's Friend every day. If you ask my wife, I already have too many guitars and so rather than be tempted to buy something that may get me in trouble at home, I just delete the messages without reading them. Every once in a while I discover I need something from a music store and so those are the first places I go to see what is available. Therefore I don't want to unsubscribe from them.

When you are looking to make a purchase, communication of any kind from a vendor that sells what you want to buy is seen as helpful. The rest of the time it is annoying.

A few months ago I received an e-mail from a company that provides a service to me and my wife. It announced that The Brian Setzer Orchestra would be playing in Salt Lake City on December 18th. As my wife and I are always looking for some fun Holiday activities I jumped at the chance to get early discount tickets to the sold-out show. My wife had never heard of them but agreed it would be fun. As we rode home from the show last night, she remarked about how much fun she had. I had to agree that it is one of the best Christmas shows we have ever seen. They even had an ode to the Nutcracker Suite at the end. I leaned over and asked my wife if that meant I could get out of seeing the ballet version this season. She said it counted.

Should you wish to sell your wares via e-mail marketing, remember that most people won't even bother to read your message. The exception is if they are looking to buy exactly what you are selling. Even then, that is questionable. So be careful and screen your recipients meticulously.