I have a notice on my desk that I received in the mail a few days ago. It is from ARRL which is the national association for amateur or ham radio. It is time to renew my membership and I have a choice to make. In the past, membership has paid for a monthly printed magazine. Now that will be an additional cost. If I don't elect to receive the printed magazine, an electronic version is available for just my annual membership dues.
I know I am old school but I still like to read printed magazines over electronic ones. Is it worth an extra $25/year and the associated environmental cost (think trees and gas to deliver the magazine)? For me I think it is and I'll illustrate why with examples of magazines I currently receive.
I have a free subscription to an electronic version of a sailing magazine. I'm not sure how I got on the list to receive it. Perhaps because I previously subscribed to the print magazine or because I had an article published in the magazine on ham radio and sailing. I'm not sure why, but I have it. I also have a subscription to the print version of another sailing magazine. Interestingly enough, I read the print magazine cover to cover every time I receive it. I will only glance through the electronic one and never read more than a single article if I read any at all. From this experience, it seems I prefer print.
I also have a subscription to National Geographic which comes in print form but also electronically. Every day I receive an e-mail with about a dozen article teasers. If I see something that interests me, I click on the link and read the article. Sometimes the articles are from a few years ago that appeared in the print magazine with updated information. Other times the articles are from an upcoming issue. When I receive the print magazine, I am finding that I have read about 60% of the articles already. Furthermore the electronic versions of the articles contain interactive presentations or movies that greatly enhance what comes in the print magazine. This experience has me rethinking my print subscription for National Geographic and going with just an electronic one.
I honestly wish all magazines would come like National Geographic. Instead of receiving something once a month, having a daily e-mail with interesting articles to read. I know my ARRL magazine will show up like the sailing one and I am afraid I will stop reading it without the print version. So until they figure out how to send frequent updates with articles found in the magazine, I'll shell out the extra $25/year.
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