My little experiment with sharing a blog article on LinkedIn has spurred a number of questions. I talked with a couple of my buddies about it at lunch today and they provided some interesting insight. I thought you might find it interesting as well.
I wondered aloud with them as to why people would click from LinkedIn to my blog but not continue on to see any of my YouTube videos. One of them suggested that people will often keep up-to-date on their social media feeds via smartphones. Smartphones lend themselves to viewing blogs much more easily than to videos. You can read a blog on the train or quietly at your desk. Watching videos usually requires some sort of sound output and that can cut down on people's willingness to watch.
Both blogspot.com and YouTube are owned by Google and come with extensive analytics. I thought I would go through and see if my buddy's hypothesis is true. To do that I looked at the platform people use to view the content I have created. Sure enough, the overwhelming platform that people use to view my YouTube videos is the computer. My blog entry I promoted on LinkedIn is most often viewed on smartphones.
This has me rethinking my video content. There are a number of spectacular videos that don't need narration. My favorite ski videos don't have someone talking over breathtaking powder montages. They may have some pumped-up music synchronized with the movements of the skier. Perhaps I need to cut down on the amount of narration I have in my videos.
Playing with the analytics definitely gives me something to think about and ideas to try in my next videos. I have two that I am working on now and make adjustments accordingly. If you have any ideas or comments, please let me know. I am trying to get better at what I do and help from the outside is always welcome.
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